Interacting on Facebook Business pages is a common question here at Little Miss Useful, so I wanted to share with you my top 5 questions clients ask me.
1. Can a page see my personal information if I LIKE them?
Pages cannot see the profiles of people who like the page. The only information they can see is your profile photo and name.
The administrators of a page will however, be able to see anything you’ve made available to public (should they visit your profile). So be sure that you have your privacy settings set up correctly.
Pages are able to communicate with you (once you like the page) by sending messages.
2. What is the difference between my personal profile and a business page?
Profiles represent individuals and must be held under an individual name, while Pages allow an organisation, business, celebrity, or band to maintain a professional presence on Facebook.
In addition, Pages are managed by admins who have personal Facebook profiles. Pages are not separate Facebook accounts and do not have separate login information from your profile. They are simply different entities on your site, similar to how Groups and Events function.
Once you have set up a Page within your profile, you may add other admins to help you manage this Page. People who choose to connect to your Page won’t be able to see that you are the Page admin or have any access to your personal account.
3. I want a Facebook username for my business page. How can I do this?
You are able to claim your custom URL (or username) once you have 25 fans. For example the Little Miss Useful URL is www.facebook.com/littlemissuseful. To claim your URL you go to http://www.facebook.com/username
You simply choose the username you would like for your page and Facebook will let you know if available. Make sure you choose wisely as once you set your username you are unable to change this.
4. How often should I post on my page.
This is a tricky one and no amount of posting will work the same for every business. As a guide I usually recommend at least once a day and maybe twice per day if you have really great content. Our view is that any more than twice per day is overkill and you may end up having a higher ‘unlike’ rate.
5. I would like to schedule my Facebook posts – do you recommend any tools to do this?
There are a few different tools out there that allow you to schedule your posts on Facebook. My favourite would be HootSuite which allows you to schedule your Facebook posts and also allows you to post to multiple social networks (like Twitter and Linked In). HootSuite is free for the basic account and is so easy to use.
If you do use HootSuite to schedule your posts, make sure you get onto Facebook and post in real time – nothing beats the real you.
If you need any help regarding Facebook, Little Miss Useful can help. We have several options available to help support your use of Facebook.
Simply email firstname.lastname@example.org and we can talk about your requirements and how we can help.